Manager, Consumer Marketing

Full-Time; Permanent

Date Posted: January 21, 2025

Who we are

The PNE is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 115-year non-profit organization has an annual operating budget of $75 million dollars and attracts over 3M visitors to our events and to the site.  The PNE produces play, hosts play, is a place for play and most importantly we play for good. The PNE has four revenue streams and three corporate/business streams.

Revenue Streams

• Fairs & Festivals
• Playland & Fright Nights
• Year-Round Client Events
• Ticketing Services

Corporate/Business Streams

• Corporate including office of the president, people & culture, finance, communications & community relations
• Facility sales & group sales, partnerships (B2B)
• Parks & facilities

At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution.  With a focus on these core values, we are committed to bringing joy to our guests, our employees and our community through our mission to “Deliver Memorable Experiences”.

The PNE is a matrixed organization that serves four business streams and multiple departments. The PNE’s Sales, Marketing & Business Development Department oversees the company’s marketing, communications, community engagement, corporate partnerships, group sales, facility sales, business development and ticketing services for all departments and business units. 

Our Sales & Marketing Team Profile

• Inspires an exhilarating and fun-loving workplace
• Supports a flexible work environment
• Innovates in both concept and process
• Thrives and promotes a fast-paced sales & marketing culture
• Collaborates with all departments in a positive and proactive way

What will you do this year?

Manager, Consumer Marketing is a leadership position that reports to the Director, Marketing and has direct accountability in managing, tracking, adapting all marketing campaigns to deliver the organizational targets. Primary focus is on delivering the campaigns for the PNE consumer brands but supports the Manager, Brand on all corporate/business brand marketing initiatives.

Leads Team

• Models the PNE’s core values while demonstrating respect and kindness; is accountable to performance; and fosters collaboration.

• Gives clear direction and required support to achieve business targets and outcomes.
• Monitors team progress on objectives and clears barriers to success.
• Leads the delivery of marketing campaigns with a project management mindset, a strong attention to timelines and details.
• Drives campaigns optimal performance and adjusts marketing effectiveness based on data.
• Champions an inclusive and collaborative working environment.

Leads the Business

• Leads and manages marketing strategies to maximize attendance and engagement, drive brand awareness, and achieve event targets.
• Leads and optimizes all marketing channels to connect our products to customers including:
• digital marketing and technology platforms
• traditional media such as print, broadcast, direct mail, and outdoor advertising marketing initiatives
• marketing promotions initiatives including but not limited to street team, loyalty programs, contests/giveaways and ticketing collaborations.
• Develops project management plans and manages deliverables and reports outcomes for all campaigns for all brands.
• Develops pricing and discounting strategies in alignment to industry best practices and competitor pricing.
• Overseas marketing research programs and communicates insights & results.
• Supports Manager, Brand in delivering corporate and business marketing initiatives

What else?

• Must have a post-secondary degree or diploma in marketing, or an equivalent combination of education and experience.
• Must have a minimum of 5 years’ experience in marketing operational leadership and have working knowledge of both marketing and events.
• Effectively communicates and works with individuals at all levels within the PNE organization is open to feedback and proactively delivers feedback to team and colleagues.
• Must have exceptional attention to detail, writing skills and project management skills.
• Must have strong analytical skills to assess, forecast and identify marketing effectiveness.
• Ability to have fun and multi-task in a high-pressure environment with a strong aptitude to manage multiple projects under tight deadlines in large teams.
• Ability to coordinate with internal and external stakeholders while managing a diverse workload.
• Flexibility to work events (evening, weekends & holidays) 
• Successful candidates must undergo a Criminal Record Check.

Who are you?

• Exceptional Project Manager
• Demonstrate respect & kindness
• Accountable for performance
• Fosters collaboration
• Models integrity
• Communicates with courage
• Creative & strategic

Where and when to APPLY? 

Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled. 

Preference will be given to candidates who submit their resume/cover letter before Sunday, February 16. We look forward to hearing from you!  

Additional Information 

The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a permanent, full-time position with a typical salary range of $90,000 - $105,000 per annum.  The starting salary will be based on the successful candidate’s competencies, including but not limited to knowledge, skills, experience, and internal pay structures.  As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.  

The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hr@pne.ca.