Assistant Manager, Marketing

Full-time; Permanent

Date Posted: July 15th, 2025

Who we are…

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 115-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15-day annual summer Fair which averages more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events.  In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance.  The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.

At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to “Deliver Memorable Experiences” for all who interact with the PNE whether it is our guests, our employees or the community.

The Assistant Manager, Marketing, reports to the Manager, Marketing and will be responsible for all promotional activity of the PNE’s self-produced events, including Playland, Fright Nights, PNE Fair, PNE Lotteries, and will support other promotions for third-party event promoters taking place within Hastings Park venues. This role will lead all email campaigns, web development/updates and support ongoing social media efforts. This role requires creativity, attention to detail, and a proactive approach in helping to increase demand for the PNE’s business streams

Why join our Team?

• Exhilarating and fun-loving culture
• Flexible work environment
• Opportunity for free or discounted tickets to shows, events, sports games, and much more
• Staff discounts for Playland, The Fair, and Fright Nights, as well as all PNE Food Stands
• Competitive compensation package
• Opportunity to create lasting memories and friendships!

What will you do this year?

In your role as an Assistant Manager, Marketing your primary accountabilities will be:

• Understand the vision and standards of the PNE corporate brand and sub brands and champions it across the company
• Develop, plan and execute effective promotions/promotional content to drive gate attendance/ticket sales and positive brand impressions
• Responsible for web updates and changes as necessary
• Responsible for executing the e-mail strategy. Including writing, building, executing and providing campaign analysis
• Assist in the development, planning, execution, measurement and optimization of creative campaigns
• Work with media sponsors to provide engaging on-site activities for guests, and lead operational logistics for their activations, such as signage, parking, site access, power, on-site placement, tenting and staging needs through internal and external partners
• Manage, plan and execute media buys for all PNE brands, including reviewing proposals, organizing comp tickets, ensuring that ads are designed on time and trafficked to respective media outlets/printers
• Support event social media as scheduled.
• Perform other related duties as required.

What else?

• Must have a Diploma or Degree in Marketing, Communications, or a related field.
• A minimum of 5 years of demonstrated experience in marketing or a closely related discipline.
• Experience in event planning and promotional activities is considered an asset.
• Must have Strong interpersonal skills, with the ability to communicate and collaborate effectively across all levels of the organization and with external stakeholders.
• Exceptional writing skills, coupled with a high degree of creativity and enthusiasm.
• Must have strong attention to detail, with a commitment to excellence in all deliverables.
• Ability to thrive and multi task in a high-pressure environment, while manging a diverse workload.
• Well-organized, creative and collaborative team player, committed to:
• exuding Enthusiasm (positivity for the brand and creative process)
• exploring Evolution (through innovative approaches),
• and ultimately striving for Excellence (in qualitative and quantitative results)
• Successful candidates must undergo a Criminal Record Check.

Who are you?

• Organized
• Methodical
• Proactive
• Skillful communicator
• Critical thinker
• Committed to striving for excellence

Where and when to APPLY?

Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled.

Preference will be given to candidates who submit their resume/cover letter before Sunday, August 3rd. We look forward to hearing from you!

Additional Information

The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a permanent, full-time position with a typical salary range of $65,000 - $70,000 per annum.  The starting salary will be based on the successful candidate’s competencies, including but not limited to knowledge, skills, experience, and internal pay structures.  As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements. 

The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hr@pne.ca.